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Hellmann’s goes digital in its food waste fight | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in November
By Justin Crann

Hellmann’s Canada has gone digital in its latest effort to curb food waste. The brand has launched its “Fridge Night” app, which is designed to encourage Canadians to use up the food in their refrigerator before it spoils and ends up in the landfill.

http://strategyonline.ca/2021/11/22/hellmanns-goes-digital-in-its-food-waste-fight/
 

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